Some of the lines we carry wear a Gold Tag. A Gold Tag means the price you see is the maker's minimum advertised price, the same fair price you'll find at every authorized dealer online.

We think that's the honest way to sell them. We could mark these pieces up and then run them "on sale" back down to where the market already is, but that sale price would never be real. So we skip the markup and show you the real price from the start, every day.

Because Gold Tag prices are already at the market price, store-wide sales, coupon codes, and spend-based discounts don't apply to Gold Tag lines.

What you get instead is us: people who live and breathe cabin, lodge, and cottage style, with real showrooms in Harshaw, Wisconsin and Fort Collins, Colorado. We'll help you choose the right size, color, and style before you order, so the piece you bring home is the one you wanted.

Questions about a Gold Tag piece? Email folks@roughingitinstyle.com or call 1-800-862-5179.